Don't be the same as the competition and just offer the typical "free in-home visit" or "free tour". CareTree offers a customized assessment solution that helps guide the family through their caregiving needs, giving them a reason to engage with your website over the competition's.
Families do research. But how do you engage the family if they aren’t quite ready to reach out or if they did and they’re not ready to commit?
The CareTree assessment automatically builds a caregiving profile that is branded with your company and that the family can continue to use to manage their loved one’s care.
Embed the Care Assessment in your social media marketing or on your website. Watch as your audience likes it, shares it, and takes it.
Prospects take the Care Assessment and create a CareTree profile at the end, all with your branding.
Prospects then invite their family and care team members, expanding your audience, influence, and brand penetration.
You receive a database of all leads generated with critical insights into their unique caregiving situation that allow you to qualify the lead and increase the liklihood of closing the sale. You'll know their: medical conditions, living situation, daily challenges, and the family's concerns.
Your average 80 year old patient is not downloading the latest app to manage their diabetes. In fact, less than 1/3 of them are even online. This population is the highest utilizer of healthcare - they have multiple chronic conditions, are poly-pharma (6+ perscriptions), and may be seeing a dozen or more doctors each year. If you want to reach this audience and improve their health outcomes, you have to reach them through the people actually guiding them through the ever more complicated healthcare environment – the family caregiver.
CareTree has expertise in reaching and engaging the family caregiving audience. The family caregiver is a uniquely burdened audience with unmatched purchasing influence. CareTree can show you how to gain their attention by break through the noise from all of the critical things they are managing in their lives.
Many family caregivers are a part of the “Sandwich Generation”. This means that they are sandwiched between their parents and their children, with a hand in managing the lives of both. This puts an incredible burden on their shoulders. This also makes them an unmatched consumer, effecting the purchasing decisions of 3 generations.
Caregiving is an epidemic that is effecting an increasing number of people both domestically and internationally. Currently, there are 44 million family caregivers in the US, more than 18 percent of the population (http://mobihealthnews.com/48054/newcouncilwillguidefamilycaregiverstoavailabletools/ ). These family caregivers are members of more than 30% of US households (https://www.metlife.com/assets/cao/mmi/publications/Guides/mmi-caregiving-journey.pdf). The vast majority of these caregivers are women between the ages of 45 and 65. Women make more than 80% of healthcare decisions (http://www.askingsmarterquestions.com/marketing-to-women-surprising-stats-show-purchasing-power-influence/ ) and these women are making them for at least 2, if not 3, generations. These influential caregivers want to use online tools to access and manage health records. In fact, these caregivers are part of the generation that is the most likely to have used a patient portal - over 80% already have (http://medcitynews.com/2014/12/xerox/).
CareTree gives family caregivers the tool they are looking for to help them in this stressful situation. With their busy lives, CareTree allows them to centrally store all of the information and keep the rest of the family informed.
Contact CareTree today to learn more about how we can help you reach the family caregiver:
